High street shops to disappear as web increases hold on shoppers

The Momentum UK Team 28 May 2013

The average monthly spend online has increased two-fold over the last decade according to a recent report.

More than one third (36%) of shoppers now do the majority of their shopping online, while the average monthly spend has increased to £113 per month, up from £56 ten years ago.

The report is based on survey was conducted by the broadband comparison site, and incorporated the responses of 2000 shoppers in the UK.

One in every ten of those surveyed said that they buy something online at least once a day, while just 32% said they do most of their shopping on the high street.

One in four shoppers predicted that they would spend more online in 2013 than they did in 2012 according to the report.

Dominic Baliszewski from Broadbandchoices said:

"Years ago shoppers would have had to trawl several different shops to check they were getting the best deal - time consuming and tiring. Nowadays, with just a few clicks, you can find a list of retailers selling the item you want, compare prices on a multitude of comparison sites, and even check customer reviews before you buy.

"Whilst the British high street will always be an integral part of the shopping experience, we expect to see a continued increase in the amount of money spent online during 2013, and continued variation in the devices used for these purchases. Follow our tips below to ensure your online shopping experience is a beneficial one:"

A separate report from the Centre for Retail Research (CRR) forecast that 22% of shops on the UK high street will close by 2018, causing an estimated 316,000 to lose their jobs compared to today’s figures. Sixteen major retailers have gone into administration already this year, leading to nearly 15,000 job losses.

The CRR also estimate that the share of retail sales transacted online will rise from 12.7% today to 21.5% by 2015.