9 out of 10 people don't trust firms that cold call

The Momentum UK Team 16 January 2014

Ninety-two percent of people say they don’t trust firms who use cold calling methods to make contact, according to new figures from the Citizen’s Advice Bureau.

Today’s figures suggest that companies employing cold calling tactics may be barking up the wrong tree, with the vast majority of consumers saying that they don’t trust them. The survey questioned people who had been helped by the Bureau about their trust in businesses.

Gillian Guy, chief executive of the Citizen’s Advice Bureau, said:

“It is time companies hang-up marketing plans that bombard people with unwanted phone calls, text messages and automated voicemails. Nine in 10 people don’t trust companies that cold-call which is indicative of marketing that is nothing more than a nuisance.

“I’d like to see financial service companies banned from cold calling. Citizens Advice is helping people who have been left seriously out of pocket after signing up to a service over the phone only to find it doesn’t deliver what was promised. A ban on these firms would help people know a call out of the blue is one not to be trusted.”

These latest figures come as the issue is discussed in parliament this week, in the latest of a number of enquiries by MPs into the way consumers are treated by lenders and other financial service providers.

Research from Citizen’s Advice last year found that consumers are routinely being harassed by cold callers pushing a variety of products. The most common culprits were firms offering help with personal injury claims (42%), gas and electricity suppliers (40%) and double glazing firms (29%). It was also revealed that more than two thirds (67%) of British people have received unwanted calls, texts, emails or letters about reclaiming payment protection insurance (PPI).

With payday lenders announcing this week that they intend to keep a live database of customers, including details of any other loans they currently have, it is clear that consumers are beginning to demand higher standards of behaviour from providers.