To fully show the Impossible to Nothing world campaign for Adidas we produced this sporting in-house promo. Here is a sequence from the final 5-minute reel..
Ridley Scott’s acclaimed gangster epic explodes onto DVD with an additional 18 minutes of footage, an alternate ending and hours of extras. We created the international A/V, online toolkit and UK campaign on this large scale release.
The most loved, lucrative and funniest DVD franchise makes its sixth outing for Universal Home Entertainment. This time round we were pushing the envelope even more, making ads that were louder and funnier than the previous American Pie campaigns. By utilising captions to conceal shots of nudity and gross-out comedy, we were able to use scenes that otherwise may have proved too lewd for broadcast for the UK and international release.
When creating Online ads for this deeply affecting film, simple use of the beautiful key art, smart, non-intrusive animations and heavy use of the many great reviews were the order of the day. The ads linked through to our unique micro-site, which centered around a messaging wall whereby loving sons the world over could leave a dedication to their fathers. And why not?
Using the same creative concept idea as we did on Gone in Sixty Seconds, we first incorporated the World Cup tie in on the Armageddon campaign. Only this time it was all about time running out. We also produced the entire UK and Europe campaign on this movie. Worldwide gross was an impressive $553,709,788.
We were delighted to bring Barbie mariposa to life for universal pictures, using neat flash animation to capture kid's attention in this colourful sparkly digital toolkit
A beautifully crafted story based on the early life of Jane Austen, featured great performances and was exquisitely directed. We created a classically structured trailer, TV and radio campaign to highlight these assets, as well as focus on Jane’s emotional journey of discovery. UK box office was over £3 million.
Working on this cracking Dreamwork's movie about Bee's brought out an inherent natural tendancy for 'hilarious' puns, so needless to say we had a real buzz crafting this bright yellow toolkit! Have a look at just a few of the many interactive delights we created to help spread Barry B. Benson's message!
In the vain of Peter Jackson’s Braindead, this cult black comedy from New Zealand proved a challenge to create a campaign that is both funny and scary. This 30" ad was create specifically for the 16-24 demographic. Also produced vox pops ads for the on-line campaign.
Utilising original animated footage created by Disney for this big animated release. We produced a variety of programme specific idents that played after that programme finished and before the actual ad break started. These played out throughout the entire campaign and were very successful due to their originality and tie in with the movie.
Momentum want to congratulate Universal Home Entertainment (UK) for winning 2 BVA Awards for The Bourne Ultimatum on the 10th of April 2008 for Marketing Initiative of the year and Best British Film of the Year. We are very proud to have created the TV campaigns for International and UK on this award winning release.
Based on a true story, this delightful comedy took off with UK audiences everywhere and laid bare over £20 million at the box office. This vox pop spot was the final marketing push-up we produced, in our extensive TV/radio and promotional campaign. (Also see EPK section
Free with the News of the World on the weekend of the movie’s release and advertised above the line, this extensive DVD featured exclusive footage from Cars and the best of all Pixar throughout the years. UK box office was over £16 million.
Two explosive DVD releases go off in this high octane TV spot. A big release for Lionsgate and two exciting titles for it’s core action audience
The sky is falling and it was raining TV spots, on this big release for Disney and their first CGI release, not produced by Pixar. We produced a wide variety of TV spots including this Vox Pops ad. In the end the Chicken scored big with UK Box Office over £13.5 million.
A cutting edge movie requiring a cutting edge TV campaign. We re-edited the US creative to produce stronger ads of different durations, as well as an original Transvision 60” competition ad, that played in key railway stations throughout London.
Still as popular as ever, the Dirty Dancing 20th Anniversary Special Edition DVD was a hotly anticipated release from Lionsgate Home Ent. The TV campaign for this much-adored movie focussed heavily on the great new extras and timeless appeal of this cult classic. By using those classic scenes and unforgettable lines, we were able to create ads that were reminiscent and fun while simultaneously putting the DVD message across. It worked – since its release, the Dirty Dancing DVD is fast becoming one of the biggest-selling catalogue DVDs of 2007.
An explosive DVD campaign that kicked off with cool top and tail 10” ads, followed by the 30” payoff. On all our DVD spots, we were one of the first to truly incorporate the DVD packshot into footage from the movie in the spot. This ad is a good example of this technique.
Welcome to Earth and take an amazing journey with three animal families in this spectacular DVD and Blu-Ray release for Lionsgate and The BBC.
Voiced by the lovely Holly Willoughby, this radio spot was created to match the joy and festivity of this charming 2007 Christmas box office smash hit.
Featuring the actual voice of the movie’s cool character Crush, we wrote and recorded this original UK ad voiced by the director Andrew Stanton. By the end of 2003 Nemo had eventually swam off with over £37 million at the UK box office.
In Cinemas from April 18th ‘Flashbacks of a Fool’, Daniel Craig stars with a first class British cast in the sexually charged and moving Miramax movie that takes you right back. This stunningly shot movie tells the dramatic story of one man’s search for himself as he remembers a past he can’t run away from. The TV spot had to fit a lot of story into 30” to successfully convey Joe Scot’s life. The great track from Roxy Music really helped the spot along and gave it a distinctive timeframe.
Starring Daniel Craig as a Hollywood star with a troubled past, this radio spot reinforces the film's coolness and nostalgia.
From the team that brought us The 40 Year Old Virgin and Knocked Up, this number one U.S. comedy marked the American debut of our very own Russell Brand. Our ads for the DVD release were therefore skewed more towards Brand's unique personality whilst also reinforcing the film's strong humour. This ad was also streamed within the funky International Online Toolkit we produced.
Universal had the clever idea of marketing two of their acclaimed DVD releases in one Mother’s Day TV spot. We created this high profile TV spot along and press ads to maximize the motherly appeal of both movies.
We produced this unique spot that incorporated the message of how long it took certain players to score in the World Cup, pushing the marketing message about it taking them sixty seconds to steal your car. Targeted at football fans across Europe on Eurosport and MTV, this message was regularly changed to match the scoring results on big games.
The UK’s No.1 box office hit bonks it’s way onto DVD in a big way with this cheeky TV spot for Lionsgate.
How do you engage a time-starved highbrow audience about a densely rich film that spans the epic struggle of Nelson Mandela from an entirely new perspective? We did just that for our client Paramount by mirroring the ‘headline’ style of the news sites this audience populate. Playing with key dates from Mandela’s life and tying them into compelling video clips from the film, we developed a suite of ads with a great look and feel and a strong call to action.
The US No.1 smash hit phenomenon that broke 3D box office records for Disney is set to be a huge hit in the UK.
Just look at the amazing response we got from the vox pops.
Walt Disney's popular TV star comes to the big screen in 3D and this radio spot replicated the concert experience - loud and fun, the best of both worlds.
Fear begins with Hannibal Lector’s first journey into terror. The extensive TV campaign focused on the pedigree, scale and terror of the franchise, with bold use of music, graphics and voice over.
Based on Alan Bennett’s incredibly successful stage play and featuring all the same cast. This labour of love for Fox Searchlight was given the full marketing treatment. We created this quote driven TV spot, that had the key characters interacting with the critics’ many great reviews. UK box office.